Help Center Kendleton

Project at a Glance

Client: Executive Director Dinah Dunmon (Help Center, Kendleton, TX)
Location: Kendleton, Texas
Timeline: 14 days from discovery through launch
Scope: Full website design & build (responsive, mobile-friendly, community-focused, volunteer- and donor-centric)
Inspiration Source: Nonprofit service organizations in Texas emphasizing accessibility, clarity, and warmth to foster trust and community engagement.

Design Brief & Goals

The Help Center in Kendleton sought a modern, approachable website that clearly communicates their mission to provide essential community resources, while making it easy for residents, volunteers, and donors to engage.

Primary goals:

Highlight the Help Center’s community impact and accessibility
Present programs and services in a clear, welcoming manner
Enable staff to manage content independently (CMS-based, modular sections)
Increase visibility and discoverability for new visitors, volunteers, and donors (SEO-friendly, mobile-first, clear CTAs)

We drew inspiration from organizations that prioritize community engagement, friendly typography, and intuitive navigation to guide users toward meaningful action.

Visual Design Approach

Branding & Contextual Details

Incorporated subtle Kendleton and regional elements (local landmarks, program imagery) to reinforce community connection
Messaging aligned with the Help Center’s ethos: welcoming, service-oriented, and solution-focused

Technical & UX Highlights

Responsive & Mobile-First: Ensured high-priority actions such as “Register Here” and “Donate”” remain prominent on all devices
CMS & Content Flexibility: Built in WordPress with modular blocks allowing staff to easily update programs, events, announcements, and multimedia content
Performance Optimization: Optimized imagery, lazy-loading for below-the-fold content, and CSS minimization for fast load times
SEO & Local Engagement: Nonprofit and local service structured data, Kendleton-specific keywords (“community resources Kendleton TX”, “volunteer programs Kendleton”), meta tags, and canonicalization
Accessibility: WCAG AA compliant, alt-text for images, keyboard-navigable menus
Analytics & Conversion Tracking: Google Analytics integrated for tracking key actions (volunteer sign-ups, donations, service requests)
Security & Hosting: HTTPS enforced, secure forms, automated backups, and optimized caching

Results & Impact

Visitors now experience a clear engagement pathway (Homepage → Programs → Volunteer/Donate/Request Help)
Staff gain autonomy to update content, highlight new initiatives, and feature community stories without developer support
Expected results: increased volunteer enrollment, higher donation clicks, improved service request engagement, stronger mobile engagement

The redesigned site positions Help Center Kendleton as a professional, trusted, and community-focused nonprofit while delivering an accessible, welcoming, and intuitive online experience.