Bethel’s Heavenly Hands

Project at a Glance

Client: James Lee (Bethel’s Heavenly Hands, Houston, TX)
Location: Houston, Texas
Timeline: 14 days from discovery to live launch
Scope: Comprehensive website redesign & build (fully responsive, mobile-optimized, local search-friendly, donor and volunteer-centric)

Design Brief & Goals

Bethel’s Heavenly Hands sought a fresh, inviting website that communicates their faith-driven mission, highlights community outreach programs, and encourages engagement from congregants, volunteers, and donors.

Primary goals:

Convey a compassionate, service-oriented identity
Showcase local Houston impact and community initiatives
Simplify content management for internal staff (modular, CMS-based)
Boost visibility and discoverability for newcomers, volunteers, and donors (SEO-optimized, mobile-first, clear calls-to-action)

We took cues from Houston ministries with clean layouts, welcoming imagery, and easy-to-navigate structures that put people and purpose front and center.

Visual Design Approach

Branding & Contextual Details

Embedded subtle Houston touches (skyline silhouettes, neighborhood program photography) to emphasize local roots
Messaging aligned with Bethel’s Heavenly Hands’ ethos: nurturing, approachable, and mission-driven
Crafted hero message to immediately resonate with visitors: “Serving Hands. Healing Hearts. Your Community Awaits.”

Technical & UX Highlights

Responsive & Mobile-First: Ensured high-priority actions like “Volunteer” and “Donate” remain front-and-center on all devices
CMS & Content Flexibility: Built in WordPress with modular blocks so staff can effortlessly update events, programs, testimonials, and homepage features
Performance Optimization: Streamlined images, implemented lazy loading, and minified CSS for fast load times
SEO & Local Engagement: Nonprofit and church structured data, Houston-focused keywords (“faith-based community services Houston”, “volunteer programs Houston”), meta tags, and canonical URLs
Accessibility: WCAG AA compliance, keyboard-navigable menus, and descriptive alt text for all imagery
Analytics & Conversion Tracking: Integrated Google Analytics and monitored key actions (volunteer sign-ups, donations, newsletter subscriptions)
Security & Hosting: Enforced HTTPS, secure forms, automated backups, and performance caching

Results & Impact

Clear engagement pathways for first-time visitors (Homepage → Programs → Volunteer/Donate)
Staff now have autonomy to refresh content, launch campaigns, and feature initiatives without developer intervention
Expected outcomes: higher volunteer enrollment, increased donations, improved engagement metrics on mobile devices

The refreshed website positions Bethel’s Heavenly Hands as a professional, mission-driven, and community-first ministry while providing a vibrant, welcoming, and intuitive digital experience.